In years of Internet marketing and scrutiny of the SEO tactics of the web, I've found this list of today's most common mistakes that lead to a site's poor performance. In most cases, simply NOT doing these things will result in a more profitable online business... Hey, sometimes it's not what you do, it's what you don't do! Enjoy and benefit from these tips.
1. NUMBER OF KEYWORDS PER PAGE - You may well be over working your SEO labors. If you are optimizing more than one target keyword per page, than you in all probability are. Keeping your targeted keywords to one per page will probably get you better results. In some cases you can do two, but you honestly should keep it to one if possible.
2. URL HAS NO KEYWORDS - You can't always determine the domain name of a client. And maybe the company brand is before now well-known and is comprised of no keyword phrases, but changing the company name is not a possibility. You could possibly, in this case, be able to get a new domain with search phrases in it and point it to the company's website.
3. TITLE TAGS WITHOUT KEYWORDS - If you have set your company trademark, mission statement or some other really cool thing in the title tag, and it doesn't hold any search phrases, you've missed a huge opportunity to optimize that webpage. Keywords are more essential to search engines than your company motto, no matter how likable or cool it may be.
4. META TAGS NOT FULLY UTILIZED - There are Meta "keywords", and then there's the Meta "description". You should use both to convey to the search engines like Google what your focus is. With the "description", compress keyword terms and phrases and company slogans or tag lines here. With the Meta "keywords", put in the exact keywords you want to use, but keep the amount down to under 8 or 10 keyword terms.
5. KEYWORD DENSITY IS TOO DENSE - Keyword stuffing is lousy, and if you cram your keyword phrases into every single possible opening on the page, internet search engines might consider that you are spamming and punish your rankings. It's best to keep your words and phrases density to less than 5%. Typically 2-3% is fine.
6. TOO MUCH REDUNDANCY BACK-LINK ANCHOR TEXT - If you're applying the back-links with keyword terms and phrases in your anchor text, you're doing far more than most, but if you are simply putting one or two keyword phrases into these back-links, you're hurting your cause. Diversify your anchor text. Use 5 or 10 keywords and phrases and distribute them out properly throughout the Internet for more effective outcomes.
7. WORSE THAN THE PREVIOUS MISTAKE, HAVING NO KEYWORDS IN YOUR ANCHOR TEXT - If you will be going to the trouble to write articles and blogs and you are attaching in plenty of back links to your site, good. However, if your back links are not employing keyword phrases as anchor text, you’re not obtaining a fraction of the effect you could.
8. BACK LINKS, TOO MUCH TOO FAST - Don't get too enthusiastic about your blogs and articles and just bathe the Internet with back links. You have to compile your back links at a more usual rate of say 50 or 60 a week. This will prevent the search engine's thinking you are a automated bot.
9. LINK SOURCE VARIETY - Be positive that you exploit as many resources as possible when Creating back links. Putting all of your eggs in one basket tips off the internet search destinations that you may perhaps be a spammer seeking for a short cut to high rankings.
10. KEYWORD RESEARCH - None of this is important if you are employing the wrong keyword terms and phrases in the first place. Make it a point to devote time researching your keywords. Be confident that you are using keywords that will convert into business and that they are not too aggressive for your budget.
Avoid these 10 common mistakes, and you'll be ahead of most of the competition.
Hope this will help !!!!! :)
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